048 - The Power Of Earned Media - Lisa Simone Richards

There are 3 types of media: Owned media Paid media  Earned media

Lisa Simone Richards joins me on this episode, where she dives into the power of earned media, what is it and how you can utilize it to massively scale your brand.

Lisa is a PR and visibility strategist for fitness professionals, and has been landing media work for brands for the last 10 years.